We believe the most sustainable T.Shirt is the one already made.
While others focus on sustainability in the purest environmental sense, we look at sustainability with a twist. Making fast fashion count, be circular in an innovative way + contribute not only to a healthier plant, but limitless futures for the next generation.
Nobody is talking about the amount of money going into the hands of very few + the significant social impact this could have by interconnecting economies with a shared economy model using the power of the humble T. Shirt.
Our role in a sustainable world.
💫 REDUCE excess inventory waste + excessive waste for known brands.
💫 REPURPOSE excess inventory to direct-to-cause giving for the next generation.
💫 REIMAGINE the role of the T. Shirt helping brands achieve greater social impact without disrupting existing business models or behaviours.
💫 RESET mass consumption for social good. We need to reset capitalism in terms of how we are contributing to social good. The responsibility is held collectively. If the T-shirt is already produced, let’s repurpose + reimagine its role, while at the same time advocating for better industry practices.
💫 REVITALISE transactional relationships in retail in favour of deeper partnerships that create shared value. The Together Revolution provides an additional sales channel giving retailers a unique consumer proposition + the ability to impact positively.
What we know.
- Clothing consumption is predicted to rise by 63% by 2023
- An estimated $50 billion is lost annually due to unsold stock
- Some retailers drop over 5,000 new styles a week
- Brands overproduce by up to 40%
- The T. Shirt market is worth $200bn with over 2bn T. Shirts sold annually
- The fashion industry is both an environmental + humanitarian crisis
- Fashion is one of the most influential industries in the world
- Fashion is one of the few industries that intersect with all 17 Sustainable Development Goals
- The industry has an oversupply challenge
